Saudi Arabia has committed over USD 65 billion to the sports sector,

Positioning itself as a long-term global hub for professional sports, mass participation, and digital competition. The Kingdom hosts and attracts millions of sports travelers annually through landmark events such as Formula 1, global boxing championships, international football matches, and large-scale multi-sport festivals. A key growth driver is esports and gaming tourism. With more than 23 million gamers and one of the youngest populations globally, Saudi Arabia is now a centerpiece of competitive gaming. Global tournaments such as the Esports World Cup have transformed Riyadh into a destination for professional players, teams, fans, and content creators from around the world—fueling hotel occupancy, digital infrastructure demand, and international sponsorships. By leveraging our international network and on-the-ground execution capabilities, we help sports brands, esports operators, academies, and event organizers localize their offerings, identify strategic partners, and scale sustainably within Saudi Arabia’s fast-growing sports tourism economy.